You’re engaged in some innocent retail therapy and then this beams down from planet Piëch.
As we’ve pointed out, Driven to Write never sleeps and while we don’t always get about as much as we’d like, our eyes and ears are everywhere. So while some of us are battening down hatches in windswept West Cork, others get to swan around a decidedly more temperate Marbella – a matter for which your correspondent is not bitter. Continue reading “Photo for Sunday – Volkswagen XL1”
The latest Superb is a very nice thing, but I’m concerned that it lacks the essence of Skoda.
The other morning I had the pleasure of parking up at Milton Keynes Central Station car park early, and was struck by the profile and form of the two cars between which I had inserted my C6 (I still can’t drive a manual, which is no significant hardship really, but now I’m threatened once again with immobility as the Citroen’s power steering is definitely on the blink – there always seems to be something …) Continue reading “The Superb Skoda – a Mixed Blessing”
At the end of the 1950s, there was a sizeable group of home-owned players in the German industry, but we shall concentrate initially on three of them – Borgward, NSU and Glas. Only the first few paragraphs of this piece are fact, the rest is entirely speculation as to how things could have worked out quite differently, yet might have ended up much the same.
Borgward had been making cars since the 1920s. They were fast to restart manufacture after the War, being the first German company to put an all new car into production, the Hansa 1500. This was replaced in 1954 by the mid-sized Isabella and that was joined in 1959 by both the larger six-cylinder P100 and the smaller Arabella, featuring a flat 4 boxer that Subaru used as a reference point when developing their own engine. Continue reading “Alternative Paths In An Unpredictable Industry”
Phaeton. As a name it never really struck the right note. A little too puffed-up, ever so slightly grandiose for what really is a rather self effacing car. Perhaps in the absence of a suitably important-sounding wind, VW lacked options, or it was just another of Dr. Piëch’s flights of self-aggrandisement. Continue reading “Invincible Defeat: The VW Phaeton”
As the Dark Lord of Wolfsburg loses his grip, is this the twilight of a dictator?
Lately, the mighty VW juggernaught has appeared unassailable. The Golf and Passat dominate their respective classes, while Audi and Porsche reap record profits on the back of a global luxury car boom. Yet serious fissures have appeared at the very top of the management chain which unchecked, could destabilise the entire organisation. Continue reading “Auf Wiedersehen Piëch?”
Sales of dropheads have halved. So is the convertible on the skids?
Nothing says ‘I’m living the dream’ like driving a convertible. There is no rational or practical reason behind it other than to demonstrate to the world you have reached a point of affluence, crisis or sheer devil-may-care indifference that can only be manifested by driving into a roseate sunset with a piece of inappropriate headwear wedged in place to prevent your hair being ruined. As pointless indulgences go then, convertibles are right up there with chocolate teapots. Continue reading “Has the Sky Fallen in on Convertibles?”
Having looked at the issues besetting the mighty Volkswagen AG (VAG) recently in Part 1 – which can be read here – we can now try and shed some light on the depth of the problems and likely solutions.
Today, the problem is that these cars are all on the verge of being replaced (or have already been replaced, in the Golf VI’s case). The new range taking their place will, even once the glitches related to MQB have been ironed out, not be as lucrative, with profit margins shrinking by as much as two thirds, compared with the Bernhard-era models. This should make future subsidising of models such as the Amarok pick-up (which is said to have a profit margin of -25%) with the Tiguan II’s yields considerably more difficult.Continue reading “Teutonic Displacement: Volkswagen Konzern (Part 2)”
When Sir John Hegarty; doyen of UK advertising (and co-founder of renowned ad-agency, Bartle Bogle Hegarty) took on the Audi creative account back in 1982 the Ingolstadt marque’s image was somewhat woolly.
After having gone from strength to strength in recent years, Volkswagen AG (VAG) all of a sudden appears to be in an awful lot of trouble. But appearances can be deceiving.
First in a series on the German automotive industry, seen from a German perspective.
In the not-too-distant past, it seemed as though it was just a matter of time before VAG chairman, Ferdinand Piëch – aided by his obliging CEO, Martin Winterkorn – could finally ascend the throne of the global automotive domain. There may have been the odd mumble regarding disappointing performance in the US market, but, by and large, everything seemed to be rosy in Volkswagenland.Continue reading “Teutonic Displacement: Volkswagen Konzern (Part 1)”