“Muitos anos a virar frangos!!”

Hard to believe but I have seen more Buick Rivieras* than Volvo 300s in the last fifteen years. Here is maybe the third 300 I’ve seen in Denmark since 2006. I also saw one in Sweden, in a museum. That doesn’t count.

This model is the 1985 360 GLS, a more elaborately trimmed version of the 340 which had a smaller engine. While the 260 and 760 had six-cylinder engines, the 360 was  slyly trading on the name. It had a 2.0 litre petrol four, fuel injected (hence the “S” bit of the badge). What kind of car was it? For comparison, the asking for this car (in 1987) was within 200 quid of a 2.0 litre Ford Sierra LX or even a BMW 316. For about the same money one could also even go so far as to

Continue reading ““Muitos anos a virar frangos!!””

The Born Identity

Like another much-loved ’80s C-sector stalwart, Volvo’s turn of the decade hatchback was aimed at two market sectors concurrently, satisfying neither. We ask, was the 440-series Volvo’s Maestro?

1988 Volvo 440. Image credit: (c) autoevolution

Volvo’s long-lived 300-series proved something of a mixed blessing for the Swedish car maker by the late 1980s. On one hand, a firm and remarkably consistent seller (a regular in the UK’s top ten), while on the other, something of an embarrassment given its age, hapless dynamics and the fact that it was a car Gothenburg engineers never had much appreciation for in the first place.

Volvo were understandably keen to Continue reading “The Born Identity”