Journalist Richard Bremner’s ‘Parting Shot’ article on the Volvo 480 in the September 1995 issue of Car magazine is worth another look. I am revisiting it following my sighting of this late example of the car when in Dublin recently. It’s not a car one sees often. Volvo made just shy of 80,000 of them during a nine-year production run, beginning in 1986. Whenever I observe a 480, I think of my first impressions of one I spotted outside the Shelbourne Hotel (good) and Bremner’s caustic words (less good).
Dublin resident Mick reports on life with a Volvo C30.
There doesn’t seem to be a lot of love in these parts for the mark V Golf. Not so here. I had 4 of them. My favourite was the ’08 black 3 door. So much so I kept it for almost a decade. The TSI engine that was reputedly brittle brought me and my learner clients almost to the moon (well over 300,000 kms).
Different is good – right? Try telling that to Volvo.
In the push for growth and profitability, conformity rules. The market isn’t habitually keen on niche cars and tends to reward bravery by studiously ignoring it in favour of something more conventional. Volvo played it safe with the C30, but not in terms of positioning, concept or indeed style. Continue reading “Point of (in)Difference – 2006 Volvo C30”
“Two doors good, four doors bad” George Orwell (well sort of)
It’s a sad inescapable fact. The days of two and three door cars are coming to an end. It is manifest that a two door car will look far better than it’s overdoored relative, I mean the rear wheel arch is clearly no place for a shut line. Slowly but surely though the life is being inexorably squeezed from these cleaner more rakish looking cars yet simultaneously we are told that there is more and more choice available.Continue reading “Paradise Lost”