More lost prototypes from Volvo’s cutting room floor.
Measuring the strength of any influence can prove difficult. The film and TV industries revel in suspense, from those early monochrome Flash Gordon and Zorro weeklies to today’s greedy multi-franchised big-screen sequels. Leaving the audience wanting more invariably guarantees success, but do these eleventh hour on-screen nail-biting endings have much in common with those created within the car industry? More so than it might appear: that most conservative and safety-conscious of Swedish carmakers had several instances of the will they, won’t they? cliffhanger, the first being named, of all things, Philip.
I know we’ve talked about this car before but the theme is summer 1998 and around then, a worrying two-decades back, this car was fresh and new.
“Volvo S80 takes the fight to BMW,” roared What Car in 72 point lettering. “It may be unmistakably Volvo but the all-new S80 has enough style and appeal to give rival luxury saloons a fright. And it won’t cost the earth either,” they continued. This claim x or y car will frighten BMW et al is a constant.
The summer is here and DTW’s offices become ferociously stuffy, a maelstrom of dandruff, cigar ash and wine-label dust dancing in the shafts of half-light.
Simon Kearne, the editor, moves his collection of sherry and cooking marsala to his summer residence (location: secret) and Myles Gorfe’s padded rally jacket disappears off his swivel chair. We never see him, or him taking it. He has gone, like a swallow in September.
So, this writer is also fleeing DTW’s dusty, cramped, byzantine, magazine-clogged rooms on the ninth floor for a summer pause. However, I am not going to display complete dereliction of duty and so have left a trove of articles on automotive life in 1998. which I have tagged Re-1998. They will appear over the coming weeks.