Just as the choice of car tells a lot about its owner, car advertising can say a great deal about its subject’s sensitivities.
Here we have the BMW 3 series, hitherto known as the Dreier or 3er in its home market – before it was recently rechristened ‘The 3’, because nothing rolls off the German tongue with quite as much aplomb as a ‘TH’.
Not content with one, DTW has two embedded correspondents roaming the fleshpots of the 88th Geneva show press days. Today, Kris Kubrick casts an Auto-Didaktic eye on Palexpo’s highlights.
First up is the Mercedes i30, sorry – A-Class. (It gets so confusing these days) So having taken lines and creases out of everything, one is left with… well, this one supposes. Best Continue reading “Geneva 2018 Reflections”
One model has defined Volvo’s rebirth, but its backer deserves some of the credit as well.
It’s customary for a new car line to hit its sales-stride within the second full year of production, before plateauing and gradually ebbing downwards. This fall is normally arrested by a mid-term facelift, before once again, the graph pitches inexorably Southwards as the model is run out and ultimately replaced. While I wouldn’t necessarily Continue reading “Henry’s Bequest”