Rearview: An early Piëch at an Audi

Ferdi wasn’t always a household name. Here’s where he came in…

Ferdi 006
With reports earlier this week suggesting Ferdinand Piëch has threatened to resign over his failed attempt to oust VW CEO Martin Winterkorn, it’s as good a time as any to look at possibly his earliest appearance in the UK press. Continue reading “Rearview: An early Piëch at an Audi”

Theme: Advertising – Conclusion

We started with the premise that advertising was a means to create dissatisfaction.

1978 Audi 100 2.2.
1978 Audi 100 2.2.

Car advertising, for the most part, has lived up entirely to this. The exceptions such as those described by Sam, Eoin and myself, have not created dissatisfaction but other negative feelings unsuited to selling cars. The French advertising for the R14 was actually very honourable in that it seemed only to want to tell customers that the car was pretty well packaged. We must ask ourselves if it’s right that advertising that actually does what it is nominally supposed to do deserves such criticism. Continue reading “Theme: Advertising – Conclusion”

Advertising: Speak My Language

Vorsprung durch… advertising.

audi-logoamsmdb261408

When Sir John Hegarty; doyen of UK advertising (and co-founder of renowned ad-agency, Bartle Bogle Hegarty) took on the Audi creative account back in 1982 the Ingolstadt marque’s image was somewhat woolly.

Continue reading “Advertising: Speak My Language”