On the surface of things, the facelifted Audi A4 is an entirely predictable product action, but what it symbolises could be far more momentous.
It’s highly probable that the design director role at any prestigious OEM carmaker comes with a reasonably well-remunerated package of monetary benefits. This being so, we can take a wild guess that Audi’s Marc Lichte is not therefore on tuppence ha’penny wages.
The money must be, one supposes, some consolation, because there certainly cannot be much by way of creative satisfaction Mr Lichte could derive from masterminding Ingolstadt’s current design direction. At this point of course, we really ought to Continue reading “Empty Gesture”
The concept of fun isn’t one we’d habitually associate with brand-Volkswagen, especially of late. But all that appears set to change.
In matters of crisis management, it is essential to maintain control of the narrative. Lose that, and the organisation becomes untethered, prey to attack from all sides. Inaction, by default, becomes one’s chosen action in both the eyes of critics and the wider public.
When Volkswagen’s systematic and sophisticated emissions gaming came to light in 2015, the carmaker seemed to have frozen in disbelief and denial. Regardless of how matters were being handled internally, the glacial pace of their response was viewed in the Continue reading “Crisis of Identity”
As Skoda readies its ursine SUV contender, we ask can it adapt to the North American landscape?
News that VW Group senior management are seriously evaluating Skoda’s entry into the North American car market is significant yet unsurprising. In many ways, it’s difficult to understand why it hasn’t happened before. After all, the US market tends to favour no nonsense cars and US success would raise Skoda’s and therefore VW Group revenues. And heaven knows, they need all the help they can get right now. Continue reading “Please Bear With US While We Recalibrate Our Offer”
The past they say is a foreign country. I wouldn’t know about that, but a lot has happened in ten years. Hasn’t it?
It doesn’t seem all that long ago, but through mathematical deduction I can deduce that 2006 is in fact a decade old this year. To further the so much, yet so little has changed analogy, looking at geopolitical events of the year, the big issues at the time remain front page news now. The Middle East, North Korean’s nuclear ambitions, Oil prices, extreme weather; although the International Astronomical Union’s planetary downgrade of Pluto could only realistically be described as a one-off, although the astronomical entity itself was said to be absolutely gutted by the decision.
Ireland’s relationship with Volkswagen is long-standing and robust, but can it weather the emissions storm? Early signs suggest it can.
The relationship between Ireland and Volkswagen dates back to 1950, when local motor industry pioneer, Stephen O’ Flaherty, inaugurated assembly at the Shelbourne Road facility in Dublin, making it the first plant outside Germany to build the Beetle. The very first car assembled at Ballsbridge, an oval-screen Beetle registered ZL 2286 was subsequently acquired by VW and remains on permanent display today in Wolfsburg. Continue reading “More Hot Eire? Irish VW Sales Hold Firm”
With the particulates still settling over the VW emissions scandal, automakers are under scrutiny like never before. Yet VW may not end up being worst off – not by a long shot.
Almost a month into the VW emissions scandal, repercussions remain within the realm of conjecture and the view ahead no clearer. Everyone wants answers – VW owners who feel cheated and in possession of a tainted product, legislators (complicit or no) who now have to deal with the political fallout, and us – the faceless commentators who dole out harsh judgements from a safe distance, before scuttling back to the safety of our caves. Continue reading “NOxgate – Through a Looking Glass, Darkly”
Have you been a victim of TDI? Our journalists are waiting.
The author writes:
When we founded Driven to Write, we didn’t exactly begin with a set of guiding principles. Our aim was to provide an alternate voice to the mainstream motoring press and perhaps hold their feet to the fire from time to time. Similarly, ‘Big Auto’ and their well remunerated leaders have frequently felt the sting of our pen. However, one thing we never set out to do was to cause a member of the public to feel belittled and hurt, which is what this piece unintentionally achieved. Continue reading “‘I’m Really Rather Cross’ – A VW Owner Speaks Out”
A week is a long time in the motor business and this sh*tstorm just got real.
I sat down today to write something of a Frankfurt IAA overview. A sofa-eye view of the trends, winners, losers and why-botherers. Post-NOxgate however, there’s only one story, no winners and one loser. Well perhaps more than one.