This bit of research aimed to determine what, if any, variation existed in four major markets in the choice of colours available for the VW Golf.
I looked at the configurators at VW’s websites in Brazil, Australia, the US and Germany. The expectation was that there would be some variation in the number and type of colours. The first part (number) was confirmed by this empirical study but the second expectation (type) was not confirmed. The number of paint colours was counted for a typical variant of the Golf in each market.
The author selected the model Continue reading “Variation in Colour Palettes for the VW Golf in Four Major Markets”