Another year, another car of the year contest. Try to care.
Who would be be a European Car of the Year Juror? This time round there was not even the customary Danish beach jamboree last October to reward their earnest efforts. There will however be the usual accusations of national partisanism, bias towards those manufacturers who Continue reading “Car of the Year 2021. A Bleak Reflection”
Nothing can be maintained indefinitely – even the most successful careers eventually end in failure. In 2017, when a drop in Volkswagen Golf sales was reported, it was viewed as an aberration, a blip in a broadly upward graph. However, just three years later, the realisation is dawning that the Golf as we know it not only has peaked, but is in notable decline.
At the Frankfurt motor show, those manufacturer-representatives in attendance, have it would appear, spent the obligatory press days smiling through clenched teeth. Boldly proffering their very latest in hybrid combustion and in a few notable cases, pure-EV offerings, the combined European, Far Eastern and in a few cases, North American carmakers are nevertheless casting anxious skywards glances towards a rapidly darkening vista.