The Case Is Altered

Is the unthinkable finally happening?

Golf 8. (c) autoscout.de

Nothing can be maintained indefinitely – even the most successful careers eventually end in failure. In 2017, when a drop in Volkswagen Golf sales was reported, it was viewed as an aberration, a blip in a broadly upward graph. However, just three years later, the realisation is dawning that the Golf as we know it not only has peaked, but is in serious decline.

Several weeks ago, I raised the question on these pages as to whether the new 8th generation would the first Golf debut that really didn’t matter? It was, to some extent a rhetorical query, and one which at the time was not picked up upon. I return to Continue reading “The Case Is Altered”

Year Zero

VW ID3 – saviour or harbinger? 

(c) Autocar

At the Frankfurt motor show, those manufacturer-representatives in attendance, have it would appear, spent the obligatory press days smiling through clenched teeth. Boldly proffering their very latest in hybrid combustion and in a few notable cases, pure-EV offerings, the combined European, Far Eastern and in a few cases, North American carmakers are nevertheless casting anxious skywards glances towards a rapidly darkening vista.

Five years ago, at this same Frankfurt hall, Volkswagen senior management attempted to Continue reading “Year Zero”