In 1974, Ford at last gave serious consideration to a Transit replacement, instigating “Project Triton” by employing a French consultancy to produce studies for a new van to go on sale towards the end of the decade. The timing was inauspicious, in the midst of a global oil crisis and industrial and political turmoil in the UK.
Within the narrower confines of Ford of Britain, development of the strategically important Cargo medium sized truck range was running behind programme and over budget. Integration of the German and British operations was proceeding rapidly with priority for all resources going to the Fiesta supermini, the most expensive project in the history of the Ford Motor Company.
British localities often have words unknown to their neighbours; breadcake, tea cake and bap(1) can be all the same thing – or not depending where one lives. But taken collectively, it is always the bottom line that receives the most emphasis – how much? With travel restrictions now lifted, thoughts turn to holidays; dreams of the coast, sandy shores, alfresco dining and catching a crest with your board should you Continue reading “What Price the Surf?”
A sure sign that a Transit is hauling people and not boxes must be the non-white exterior coating. I saw an orange metallic one yesterday.
Sure enough, Ford in Denmark even uses this colour in its on-line publicity material. When I saw this one parked up somewhere in Jutland I had to take a closer look. You have to admit, it’s a satisfyingly spacey-looking machine. The bright orange paint brings out the graphic quality of the other elements. Essentially this is a commercial vehicle that has no trouble looking as good as a passenger car. Continue reading “With All Your Vain Fears And Groundless Hopes”
The Volkswagen Golf of the van world is also a Volkswagen – The Transporter. For the UK, at least, the Ford Transit might have remained the archetypal white van but social orders have changed and user expectations increased, and there’s now less chance of presenting a driver with the miserly and basic working environment that the old-school van offered. The default layout of shiny, hard, non-height-adjustable seat, semi-horizontal steering wheel and a long, wobbly gearstick, all housed in a tinny, boomy cab, was pretty mean for anyone whose experience of vans stretched beyond the occasional weekend’s hire when moving flats. Continue reading “Van Of The Centuries?”