I am not an expert in graphic design which means the very subtle differences in sans-serif fonts often elude me, especially when the font is a version of Helvetica.
For graphic designers such differences are as clear to them as the difference between an Audi A6 and an Audi A4 is to me. Thus it is with some bemusement I note VW has elected to change their corporate font to something very slightly different. If you look closely you notice the “a” has changed the most and the letters seem slightly different.
Continue reading “All Change At VW in the Font Department”