The Riffs of Goodbye

As Jaguar’s Wayne Burgess hefts his amp and packs his guitar case, we ask, is his departure part of a broader trend?

Wayne Burgess
(c) thegoodhub.com

Something is afoot within the European motor industry and in particular, amidst the more creative end of the spectrum. What began as a slow drip is becoming a steady flow as more and more senior design staff depart from secure, well remunerated positions at established carmakers in favour of (for the most part), Chinese upstarts or indeed, start-ups.

Two years ago, it was former BMW and MINI design chief, Anders Warming, who for a comparatively short period re-emerged to Continue reading “The Riffs of Goodbye”

Trompe Le Mondeo

A Mondeo in drag? Driven to write examines Jaguar’s ‘much-loved’ X-Type to establish whether there is more to it than this shopworn pejorative might suggest.

Jaguar X-Type
Image credit: (c) carpixel

It’s probably accurate to say that the X-Type essentially bankrupted Jaguar. Certainly, the Ford-owned carmaker never recovered from the losses incurred by the X400 programme. According to a study carried out by financial analysts, Bernstein Research, Jaguar lost €4600 on every X-Type built – a net loss amounting to over €1.7 billion. Allow that to sink in for a moment.

Given that it remains the best-selling Jaguar to date with 362,000 produced over an 8-year lifespan, the reasons behind the X-Type’s failure and subsequent pariah status remain a matter of Continue reading “Trompe Le Mondeo”

Trompe Le Mondeo (Part 1)

Driven to write looks back at Jaguar’s ‘much-loved’ X-Type and asks whether it was it simply a Mondeo in drag or something a little more nuanced?

Jaguar-X-type_2794124b
Jaguar X-Type. Image uncredited

It’s probably accurate to say that the X-Type essentially bankrupted Jaguar. Certainly, the Ford-owned carmaker never recovered from the losses incurred by the X400 programme. According to a study carried out by financial analysts, Bernstein Research, Jaguar lost €4600 on every X-Type built – a net loss amounting to over €1.7 billion. Allow that to sink in for a moment.

Given that it remains the best-selling Jaguar to date with 362,000 produced over an 8-year lifespan, the reasons behind the X-Type’s failure and subsequent pariah status remain a matter of Continue reading “Trompe Le Mondeo (Part 1)”