Tag: WiLL Cypha

Where There’s a WiLL…

…there’s a way.

Image: the author

A beer brewer, a candymaker, a travel agent(1) and a car manufacturer get together for a meeting…

It may sound like the opening line of a joke, but the vehicle you see here was the product of a serious business initiative. Incidentally, other representatives from various sectors in the consumer products industry were also part of the think-tank that gave birth to the WiLL brand at the turn of the millennium; the electronics giant Panasonic, a cosmetics company named Kao, and Kokuyo, a manufacturer of office furniture and stationery products. The aim of the venture was to Continue reading “Where There’s a WiLL…”

Ridicule is Nothing to be Scared Of

From time to time, I receive the occasional photo from the wild of some interesting automotive oddity from friends and family. Today’s subject however, I’m forced to admit, had me stumped.

“We’re not in Toyota City any more, WiLL.” A UFO in Cork. Image: PoD (Thanks bruv!)

Now, I consider myself to be reasonably authoritative on matters automotive, at least when it comes to the European industry anyway. Admittedly any putative knowledge tends to evaporate once we metaphorically cross the Atlantic but I have rarely if ever failed to correctly identify anything flung my way – until now. Even I had to admit defeat on this one.

What we are looking at is better known as a WiLL Cypha. I expect that unlike me, you (our informed and highly knowledgeable DTW readers) know your Japanese oddities and are incredulously shaking your heads at my ignorance, but for those who Continue reading “Ridicule is Nothing to be Scared Of”