Alfa Romeo stared success in the face with 2003’s Kamal crossover concept, but opted to pursue MINI instead. Was this Fiat Auto’s worst product planning decision ever?
Product will only get you so far in the auto business, but it certainly does help. It helps a great deal more when it is the right product, preferably at an opportune time. Successful product planning is a subtle art and a rock many a car company have stumbled messily upon, for exact science it is not.
In the immediate post-Millennium period, Alfa Romeo was in serious financial trouble, losing millions of Euros a day, despite having Continue reading “Culture Club”
Heralding a stylistic revolution to follow, the 1996 Alfa Romeo Nuvola would underline in the most eloquent fashion the power of the past.
Alfa Romeo’s mid ’90s output was a mixture of the sublime and, if not entirely ridiculous, the at least unconvincing. On one hand we had the ageing, but still elegant 164, the sharp-looking 145, and the strikingly handsome 916-series GTV / Spider, while on the other, there was the 146 and 155 – hardly Alfa designs for the ages.