A (modest) commercial success, but ultimately a creative failure, the 2007 XF opened Jaguar up to a non-traditional audience, but in the final analysis, probably cast too many values on the fire.
By 2005, Ford’s ambitious growth strategy for Jaguar lay in tatters following a series of misguided creative decisions based on a discredited retro aesthetic. As Ford’s Premier Automotive Group began its slow dissolve, the storied luxury car maker’s consistent inability to Continue reading “The Death of Romance”
Values: How can this term can be ascribed to the subject of the motor car, and how much do I place upon my own vehicle?
Most of the time our cars are simply a tool, taken for granted and unconsidered unless we deign to clean them or the blasted thing refuses to start. There are currently two cars in my life. A 2013 Jaguar XF, (which isn’t in fact mine) and a 1996 Saab 900S, which is. The Jag was purchased about six months into its life, and is a low mileage, fairly cosseted luxury consumer durable.
The Saab was purchased in 2014 with about 110,000 miles on its odometer, but with every stamp present in its service book. It’s still in remarkable condition despite not being cosseted at all. The XF cost its owner something in the region of quite a lot of money, while the Saab – well, lets just say my road bike was more expensive. Continue reading “Theme: Values – More Than the Sum of its Parts?”
Your correspondent gets into a bit of a flap over ‘our’ Jag’s ride quality. Or lack thereof.
Is it possible for one’s palate to remain untainted by daily servings of braised swan? It’s bound to have an effect over the long term – after all, too much of a good thing will skew anyone’s critical faculties. For instance it’s unlikely any mainstream motor journalist working today would place a premium on ride comfort above outright handling and roadholding, if only because there probably aren’t any old enough to remember when such qualities were not only valued, but were what set luxury cars apart from the mass-market hordes. Continue reading “An Uncomfortable Truth: Jaguar XF 2.2d Premium Luxury”
You only get one chance to make a first impression, so how does ‘our’ XF fare?
Among the tenets of luxury car motoring is the notion that everything you touch and feel should feel expensive and well engineered; that the manufacturer has gone that extra bit further to make you feel more deserving, more special. Approaching the XF for the first time however, the first thing you grasp is the door handle, only to be greeted by a flimsy-feeling plastic arm that wouldn’t be out of place on a car many times cheaper. Continue reading “Nice Kitty? Jaguar XF 2.2 Premium Luxury”