Amid high hopes, Argentina’s Zunder proved a damp squib.
A substantial percentage of the population of Argentina is of European origin- so much so that even today many Argentineans consider their country as in a way a separate one from the South American continent. Until the middle of the 20th century Argentina and its inhabitants were doing rather well economically, exporting cereals and meat worldwide. What was felt to be missing however was a domestic car make; several enterprising souls would try their luck at clearing this prestigious but tricky hurdle. The Bongiovanni brothers were among them.
As their surname suggests, Nilson and Eligio Bongiovanni were of Italian descent. After the second world war they ran a large and prosperous Chevrolet dealership in the city of Rio Cuarto, west of Buenos Aires. The implementation of protectionism measures by the government in 1952 threw a spanner in the works: among other things it meant the end of the import of foreign cars including of course, Chevrolets. This left the brothers with only repairs and maintenance as a source of income. This setback did however stimulate the Bongiovannis (both of them creative personalities with excellent engineering skills) to Continue reading “Swiped Left”